Request A Marketing Audit

Sales + marketing systems for AV companies

Turn your AV
expertise into
qualified sales
opportunities.

AV Marketing Pros connects your website, demand generation, lead qualification, and sales follow-up in one growth system built for commercial AV, residential AV, and live-event companies.

Request A Marketing Audit Book a conversation (opens in a new tab)
Commercial AVResidential AVLive Events
Conceptual commercial AV conference room with a video collaboration system
Conceptual residential media room with an integrated display
Conceptual live event with a presenter, audience, and blue LED stage

100+ AV COMPANIES ADVISED

Combined AV leadership
years
In AV solutions & programs sold

You do great AV work.
Winning the next project takes more.

Buyers need to understand what you do, hear back when they reach out, and get a clear next step. That’s harder when your website, marketing, and sales process don’t work together.

Your website isn't generating leads

You've invested in a website that doesn't consistently generate leads. Buyers visit, then move on to the next AV company.

Leads aren't prioritized

Inquiries come in with no prioritization. Hot deals wait too long, and lukewarm leads never get a follow-up.

You can't see what's working

Marketing results sit in separate tools and never connect to sales opportunities. A monthly report that ties them together shows what's producing leads.

More visibility and more deals, without more to manage.

One connected path from visibility to sales.

AVMP brings marketing activity and sales execution together so your team can see where opportunities come from and what happens next.

01

Attract

Show the right buyers what you do through your website, search presence, content, and relevant campaigns.

02

Qualify

Capture the information your team needs to recognize a suitable project and route each inquiry.

03

Engage

Connect the lead to your CRM, next steps, useful sales material, and ongoing follow-up.

04

Measure

Review the conversations and opportunities created, then improve the parts of the system that need attention.

How We Do It

The pieces behind
your next project.

From the first search to the next sales conversation, here’s how we connect the dots.

01 / 05 Website

Show buyers what your AV expertise looks like.

Give your projects a website that does them justice. Clear service pages and relevant work help buyers understand what you do, see where you fit, and take the next step.

02 / 05 SEO

Be there when the right buyers start searching.

Connect your website to the services and locations your customers search for. SEO helps people discover your AV company while they’re exploring a project and looking for the right partner.

03 / 05 Qualification

Your best-fit inquiries get prioritized and booked first.

Your website brings in inquiries from the services and locations your customers search for. Our intelligent lead intake captures project type, location, and needs, scores the fit, and moves the highest-qualified inquiries straight to a booked meeting. The rest stay in follow-up until they're ready.

04 / 05 Nurture

Keep the conversation going between projects.

Nurture relationships with useful content, thoughtful follow-ups, and timely touchpoints across channels. Build trust, keep your AV expertise top of mind, and give prospects a reason to reconnect when their next project takes shape.

05 / 05 Dashboards

See how your marketing connects to sales.

Bring marketing activity and sales opportunities into a clearer view. Dashboards help your team review where inquiries come from, what happens next, and where to focus your attention.

Speak to the buyers who drive your business.

AV marketing built around your ideal customers.

IT leaders, facility managers, event planners, and producers look for different things in an AV partner. We tailor your messaging to their priorities, helping your AV integration or live event production business attract the right prospects and turn interest into qualified opportunities.

Commercial AV

Stay in the conversation until the project is ready.

We help you reach the organizations that need your expertise and keep sales conversations moving through longer buying cycles.

Let’s talk about your growth

Residential AV

Make your work the reason they reach out.

We help homeowners and referral partners see what you can bring to a home, with marketing that turns interest in your work into a conversation.

Let’s talk about your growth

Live Events

Get on the shortlist before the next event.

We help you stay visible to brands, agencies, and venues, so your team comes to mind when planning starts and production partners are being chosen.

Let’s talk about your growth

About us

Meet the people behind
your next stage of growth.

AV industry experience. A personal approach to your business.

Chad Hines

Sales strategy & brand experiences

Chad Hines

Turning AV expertise into stronger relationships, new opportunities, and lasting growth.

Chad Hines brings more than 25 years of experience in sales, marketing, technology, and live experiences to AV Marketing Pros. As the former VP of Sales at Bluewater Technologies, he learned how to connect complex capabilities to the business outcomes buyers care about. Throughout his career, he has worked on programs involving brands such as Walmart, Ford, Adidas, Mountain Dew, and Anheuser-Busch, helping translate ambitious ideas into experiences that engage audiences and deliver value.

Over the past three years, Chad has consulted with more than 20 AV integration and live event companies. He helps leadership teams clarify what sets them apart, tell a more compelling story, build stronger sales processes, and align their marketing with the opportunities they want to win. His work goes beyond planning: Chad actively opens doors and brings sales opportunities to the companies he advises, contributing to new business, revenue, and growth.

Chad holds an MBA focused on marketing and business management. At AV Marketing Pros, he brings together strategic thinking, industry relationships, and a practical understanding of how AV buyers make decisions. His goal is to help great companies become easier to understand, easier to choose, and better equipped to grow.

  • Sales & account strategy
  • Brand storytelling
  • Live & digital experiences
Connect with Chad
Jeff Day

Executive leadership & growth strategy

Jeff Day

Connecting AV expertise to a clear plan for growth.

Jeff brings more than 30 years of experience across technology, audiovisual, and creative businesses. His career spans CEO and chief revenue officer roles, board leadership, and hands-on advisory work, giving him a practical understanding of how positioning, sales, and marketing need to work together.

As founder of North of 10 Advisors, he helps technology companies sharpen their market position, accelerate sales, and build strategic partnerships. His experience includes revenue leadership at Leon and Spire Integrated Systems, along with service on the board of Integrated Systems Europe.

Jeff’s work starts with the experience a customer wants and the business outcome it should create. At AVMP, that perspective helps connect what makes your company valuable to the message, sales process, and priorities that support your next stage of growth.

  • Go-to-market strategy
  • Sales acceleration
  • Strategic partnerships
Connect with Jeff

AV Growth Snapshot

Tell us where you want to grow.

Share a few details about your AV business and what you want to improve. AVMP will review your request and follow up about a useful next step.